HR leaders are interested in exploring the potential of generative artificial intelligence (GenAI), but they are not yet proactively making use of it, according to a poll from Aon.
The poll, which was conducted with more than 50 global benefits and HR leaders at Aon’s Global Benefits Day, revealed significant interest in exploring the impact of GenAI. However, the results highlighted a lack of clearly defined strategies and proactive measures.
Nearly a fifth (19.5 percent) of the respondents said they are developing their own GenAI solutions. However, 62.5 percent are yet to adopt any GenAI solutions.
Sixteen percent pointed to ‘communication’ as the top area for potential HR benefits, but 18 percent said that ‘cost’ was a concern, with cost also being highlighted as the main barrier to implementing the technology.
Empower HR
David Kirk, growth leader, human capital technology at Aon in the UK, said: “GenAI and its potential keeps coming up in conversations with HR professionals. They are eager to understand it, but it’s also clear that they need guidance on how to communicate its benefits and to navigate the regulatory landscape that governs it.
“A well-thought-out approach to GenAI in HR will be able to transform organisations by empowering HR professionals to focus on strategic initiatives, while GenAI handles the more repetitive tasks such as employee agent 24/7 support. That way, it can deliver insights to HR leaders from data, helping to deliver impact with actionable suggestions or hyper-relevant communications – and ultimately driving greater efficiency and better-informed decision-making.”
The time is now
Kirk said that now is “very much the time” for organisations to explore the options available to them. This includes engaging in the right discussions with their advisers to understand the ways GenAI can enhance internal processes and engagement.
He advised HR to start with the key topic of impact and discuss what they are trying to achieve. “From here you can begin to look at accessing the right data, compliance and who the team will be to execute the tasks,” he said.
“Additionally, as GenAI grows in prominence and usage, postponing these conversations risks delays and roadblocks emerging further down the line, as capacity for advice and technical solutions in this area is currently limited.”
